Although it is a new entry into the short video form social media scene, WeChat, with its 1.2 billion users, could open video streaming to an enormous market. WeChat has traditionally functioned as an instant messaging app, hosting up to 500 people in each group, with additional audio and…

Often compared to YouTube, Bilibili is experiencing a resurgence with 170 million users. The platform boasts 101.3 monthly active and 50.8 million daily active users. The average user spends 87 minutes perusing the site each day. Like YouTube, Bilibili features a lot of user-generated content, with 1.7 million videos…

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Insights about China for international admissions officers, Senior International Officers, and marketing departments.

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